NAATS Public Relations Team (PRT)

Letter to FacReps

If you have questions about what you can do for the Public Relations effort, please don't hesitate to email or call NAATS PRT  - (303) 693-8570.

New Direction:
 
NAATS Public Relations Team (PRT) is starting a new effort in reporting news. It will require participation from every facility. Initially it will fall to you as the FacRep to be the facility PR rep however I encourage you to solicit, from your members, someone who has an interest in performing these functions.

There are three areas of responsibility for the PR Rep in your facility.

1. Events: The PR Rep is responsible for Public Relations in their Flight Plan area. PRT will support them and provide what materials/handouts we can, but no one knows the pilots in your area better than your controllers.
a. Air shows
b. Pilot meetings
2. News Contracts: The PR Rep will need to get a list of contacts at the various media outlets in their flight plan area. I will need an e-mail address, a phone number and if available a name for the major newspapers, TV stations and radio station in the flight plan area. I will leave it up to you to determine which you feel we should be in contact with.
 
3. News Articles: The PR Rep will need to monitor events in the facility/flight plan area and forward items of interest or significance up the chain of communication.
a. Air shows
b. Accidents
c. Search and Rescue (Significant ones)
d. Facility/controller Awards or recognition.
Chain of Communication: PRT has set up News Focals. These are volunteers responsible for coordinating with a group of facilities. The PR Rep can communicate directly with their Focal or myself. I would suggest communicating with the focal and cc a copy to me. If the PR Rep is interested in being listed as a contact for further information, indicate this on the article.

The Focals will review articles written by the PR Reps and, if necessary contact them for additional information/clarification and then forward it up to me. I will then turn around and broadcast the information to the appropriate media outlets depending on whether it is or local, regional or national interest. (This is why it is critical you get me the contacts for your flight plan area.)
 
I can�t stress enough, the need for your participation. NAATS does not have a huge advertising budget and it is up to you or your PR Rep to do your part to promote our services.

If you have any questions or suggestions, please feel free to ask or call. Also, if you will be designating a volunteer for you facility, send me their name and email address so I can add it to my list of contacts.

I need the list of News Contacts as soon as possible. For a list of news focals and who is responsible for what facilities, see https://www.naats.org/nprt/nfocals.htm


 
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